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What is SEO

SEO means Serach Engine Optimization. It is nothing but the process of improving the visibility of a website from organic search results on major search engines. SEO considers how the search engines will work based on the people searching for the keywords. A proper successful search engine optimization campaign will consider keywords, backlinks, content etc. Generally Search engine optimization is carried into two ways, one is on-page optimization and another one is and off-page optimization. On-page optimization is determined on some of the factors like title of the page, h1 tags, url of the page, unique content and image alt tags. The title of the page should be high lighted in various places of the page. Off-page optimization will be based on the factors like blogging, forum posting, search engine submissions, directory submissions, social bookmarking, link baiting, backlinks, article submission etc. A successful search engine optimization campaign will have proper on-page and off-page optimizations to indexing activities of search engines so that search engines will give importance of our website for their targeted audience.
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